{"id":778,"date":"2015-03-13T15:40:13","date_gmt":"2015-03-13T08:40:13","guid":{"rendered":"http:\/\/gosyenpublishing.web.id\/?product=basic-marketing-dasar-dasar-pemasaran"},"modified":"2016-10-19T11:11:09","modified_gmt":"2016-10-19T04:11:09","slug":"basic-marketing-dasar-dasar-pemasaran","status":"publish","type":"product","link":"https:\/\/gosyenpublishing.web.id\/?product=basic-marketing-dasar-dasar-pemasaran","title":{"rendered":"Basic Marketing (Dasar-Dasar Pemasaran)"},"content":{"rendered":"<p>Apakah anda ingin memahami tentang pemasaran?<br \/>\nApakah anda ingin mengetahui perbedaan pemasaran dengan penjualan?<br \/>\nApakah anda ingin mengetahui tentang kebutuhan dan keinginan manusia?<br \/>\nDan apakah anda ingin tahu cara mudah menjual produk atau jasa?<br \/>\nPemasaran, merupakan salah satu ilmu pengetahuan yang memberikan peranan besar dalam kehidupan sehari-hari. Pemasaran merupakan ujung tombak dalam setiap kegiatan usaha yang berorientasi laba maupun nirlaba. Untuk mempermudah pembahasan tentang Basic Marketing (Dasar-dasar Pemasaran), buku ini akan memberikan uraian secara lengkap, tentang Basic Marketing (Dasar-dasar Pemasaran), yang mudah untuk dipahami oleh mahasiswa, serta masyarakat umum yang menaruh minat dalam bidang pemasaran. Pokok bahasan utama dalam buku Basic Marketing (Dasar-dasar Pemasaran) ini, adalah :<\/p>\n<ul>\n<li>Pengertian Pemasaran.<\/li>\n<li>Konsep Pemasaran.<\/li>\n<li>Sistem Pemasaran.<\/li>\n<li>Kebutuhan dan Keinginan Manusia.<\/li>\n<li>Tugas Manajemen Pemasaran.<\/li>\n<li>Pengertian Pasar.<\/li>\n<li>Segmentasi Pasar (Market Segmentation).<\/li>\n<li>Sasaran Pasar (Market Target).<\/li>\n<li>Penentuan Posisi Produk di Pasar (Product Positioning).<\/li>\n<li>Strategi Bauran Pemasaran (Marketing Mix).<\/li>\n<li>Perilaku Konsumen (Customer Behavior).<\/li>\n<li>Kepuasan Pelanggan (Customer Satisfaction).<\/li>\n<li>Manajemen Penjualan<\/li>\n<li>Cara Mudah Menjual Produk Atau Jasa.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ISBN : 978-602-9018-85-1<br \/>\nUkuran : 14&#215;20 cm, x+124 hlm<br \/>\nTahun Terbit : 2014<br \/>\nPengarang : Susatyo Herlambang, SE., MM<\/p>\n","protected":false},"featured_media":706,"template":"","meta":[],"product_brand":[],"product_cat":[28],"product_tag":[],"class_list":{"0":"post-778","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-manajemen","8":"first","9":"instock","10":"product-type-external"},"wppr_data":[],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",67,96,false],"full":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",313,448,false]},"categories":null,"categories_names":null,"comments_number":0,"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",67,96,false],"cvmm-medium":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",210,300,false],"cvmm-medium-plus":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",145,207,false],"cvmm-portrait":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",313,448,false],"cvmm-medium-square":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",313,448,false],"cvmm-large":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",313,448,false],"cvmm-small":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",66,95,false],"full":["https:\/\/gosyenpublishing.web.id\/wp-content\/uploads\/2015\/03\/85.jpg",313,448,false]},"_links":{"self":[{"href":"https:\/\/gosyenpublishing.web.id\/index.php?rest_route=\/wp\/v2\/product\/778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gosyenpublishing.web.id\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/gosyenpublishing.web.id\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gosyenpublishing.web.id\/index.php?rest_route=\/wp\/v2\/media\/706"}],"wp:attachment":[{"href":"https:\/\/gosyenpublishing.web.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=778"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/gosyenpublishing.web.id\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=778"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/gosyenpublishing.web.id\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=778"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/gosyenpublishing.web.id\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}